BOYNE Resorts, located in picturesque Northern Michigan, recently sat down with Rick Elamin, owner and event promoter of SinglesDetroit.net. Rick Elamin offers 3 ways to boost event attendance:
1. Use Social Media to promote and brand your Event - Social Media is the new way of communication for events. This promotion type is essential for a successful event. People must be aware of your event in order to attend. Besides traditional event promotion, social media offers new and effective ways to market your event. Especially the most famous networks like Facebook and Twitter can be a key to boost attendance. Social media is also critical in post-event recap. This includes photos, attendee feedback and testimonials.
2. Word-of-mouth marketing has been the single most effective tool for increasing attendance that I have seen. Instead of just sending out blast e-mails about an event (which you should still do) build a group of people that are responsible to invite people during the course of regular conversations. So, if you send an e-mail to a friend that might benefit from attending ask if they are going to be at the event and let them know that you are going to be there. Creating incentive for people to spread the word to others can prove beneficial.
3. There is no doubt that the right venue can compliment an event, but it can also play a big part in making the event a success. The right venue will portray your company in the right light and making the event even more appealing. For my larger events at BOYNE Resorts my guests will find a wide choice of accommodations, from hotel room's to three bedroom condominiums. And the wide array of recreation choices is ideal for the annual MLK Ski Weekend sponsored by SinglesDetroit.net.
With my newest endeavor, owner of the renown Marylyn's on Monroe in Greektownbit closer to home. Come check us out! 419 Monroe St, Downtown Detroit
